Solving the right problems
with the right partners
at the right time.
Sans Silos partners with international wine buyers and retail chains to co-create aligned, system-aware solutions that strengthen performance across the South African wine value chain.
Why We Exist
In international wine, most problems don’t come from
capability - they come from misalignment.
Teams work from different perspectives of the opportunity.
Briefs are interpreted differently.
Suppliers move without the full context.
Decisions are made in silos across the value chain
As a result, the product gradually moves away from what the brand actually needs to be successful.
Sans Silos exist to help teams work from
one shared understanding of:
The opportunity
The product’s role in the brand and portfolio
South African production realities
The value chain required for reliable delivery
Plenty of capability exists. Sans Silos creates alignment.
Clients
Who We Work With
We work with retailers and wine buyers building or managing South African programs.
We help teams make commercially sound decisions that deliver products fitting their portfolio and meeting consumer needs—whether entering South Africa for the first time or expanding existing programs.
What Strong Partners Value
Teams that prioritize portfolio alignment, brand intent, and shared decision-making.
By focusing on the right partners, programs run predictably, risks are reduced, and products reach market on time and aligned with demand.
How They Think About Products
Strong products come from well-defined opportunities, backed by market insight and supply alignment.
The result: the right product, at the right time, with fewer delays or rework.
Value
What Sans Silos Delivers
We help clients build South African programs that work from day one and scale reliably, turning complex decisions into clear, actionable plans.
Where Value Is Created
Clarity Upfront: define opportunities and constraints early.
Aligned Insights & Supply: develop the right products, at the right time.
Right-Fit Value Chains: reduce risk and structure programs for success.
Performance That Compounds: stronger, more predictable outcomes over time.
What Changes for Clients
Products that fit the portfolio and meet consumer needs
Confidence in entering or expanding South Africa
Programs that scale reliably
Faster, cleaner, commercially resilient decisions
Case Studies
These case studies are based on lived experiences from years spent inside South African value chains and working with international retailers, producers, and bottlers — experiences which have directly shaped the Sans Silos Flow™.
They show how alignment — across partners, incentives, timelines, and decisions — shapes the outcome far more than any single action or vintage.
Context
US Retail Client: Supplier Alignment & Consistency
A US retailer questioned whether South Africa could deliver a stable wine style year after year.
One deeply aligned cooperative delivered eight years of uninterrupted performance — proving that consistency is engineered through system alignment, not seasonal luck.
Asian Importer & Distributor Client: Brand Architecture & Innovation
A top Asian importer needed a modern, sense-of-place South African wine. A reluctant winery engaged once the full context was shared — discovering the project solved an innovation gap in their own portfolio.
EU Retail Client: Building Resilient Value Chains Through Holistic Alignment
When a new technical requirement exposed a bottleneck, three partners chose to strengthen the system rather than let it break.
Shared investment replaced downstream pressure — turning a risk into long-term resilience.
US Retail Client: Portfolio Fit & Product Strategy
A US retailer requested a simple, fast, single varietal wine — but early conversations revealed a deeper portfolio opportunity.
Parallel development across styles, suppliers, and category roles uncovered a concept that outperformed the brief in consumer testing.
Financial Architecture & Viability
A series of lived projects revealed how hidden costs, forecasting drift, and misaligned incentives quietly destabilise wine programs.
Redesigning the financial architecture strengthened margin, supplier retention, and long-term stability.
How We Work
Our Approach
Independent Exploration
We start with the problem, not with preselected suppliers or preset answers. Early work is about understanding the opportunity and the system behind it — before solutions are explored.
Systems Awareness
We look beyond individual decisions to how brand intent, supply reality, market dynamics, operations, and incentives interact — because outcomes are shaped by the system, not isolated actions.
Collaborative Co-Creation
Buyers, suppliers, and partners are brought into the conversation early. This allows solutions to be shaped together, rather than passed down a chain and reinterpreted along the way.
Commercial Clarity
Decisions are grounded in long-term value, operational reality, and the consistency required for products to perform year after year — not just to launch successfully.
Our Process
The Sans Silos Flow™
The Sans Silos Flow™ is a practical sequence shaped by years inside South African wine value chains.
It helps teams move from uncertainty to clarity — and from clarity to products and systems that can deliver reliably over time.
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Goal
Uncover the real problem, the real opportunity, and a shared picture of the system behind both.Inputs
• Wine portfolio data
• Brand data
• Consumer insight
• Supply chain context
• Sustainability & compliance needs
• Historic performance patternsActivities
• Portfolio gap analysis
• Brand & market mapping
• Stakeholder conversations
• Systems mapping (friction + dependencies)Outputs
• Co-owned problem definition
• Opportunity map (urgency × impact)
• Shared view of risks & constraints -
Goal
Identify opportunities that create the strongest long-term value for both client and supply chain.Inputs
• Problem definition
• Strategic & commercial priorities
• Early hypotheses
• Feasibility & constraint dataActivities
• Co-creation workshops
• Brand × product × market × supply scenario mapping
• Feasibility & risk modellingOutputs
• Validated opportunity briefs
• Business case options
• Supplier criteria & early roadmap -
Goal
Create scalable solutions and test alignment across product, brand, market, operations, and commercial logic.Inputs
• Strategic brief
• Supplier capability data
• Product, pack, pricing & compliance requirementsActivities
• Joint concept & prototype design
• Supplier scoring & alignment testing
• Feasibility + margin modelling
• Sensory & quality validationOutputs
• Final concept (brand + product + pack)
• Supplier alignment report
• Commercial readiness summary
• Go / No-Go framework -
Goal
Deliver on time and to specification — while catching early signs of misalignment through transparent, structured feedback loops.Inputs
• Signed commercial & technical specs
• QA/QC protocols
• Logistics & rollout planActivities
• Coordinated delivery & supplier monitoring
• Real-time feedback loops
• Vintage-to-vintage consistency trackingOutputs
• Delivered, compliant product
• Quality & performance reports
• Insight loops for future cycles -
Goal
Capture the right information at the right time — and make it usable for faster, better decisions.Inputs
• Live production & QC data
• Cost, timing & performance insight
• Supplier signals
• Communication historyActivities
• Structuring project intelligence
• Framing risks & opportunities systemically
• Clear, predictable communication rhythms
• Transparent reporting loopsOutputs
• End-to-end visibility across the chain
• Actionable insight summaries
• Documented learning cycles
• Reduced risk through smarter alignment
Our Principles
Clarity first. You can’t align what you don’t understand.
No silos. Problems and solutions belong to the same system.
Ask better questions. Good decisions come from shared context.
Design for consistency. One great vintage is not success.
Tell the truth. About capability, risk, timing, and fit.
Strengthen the system. The goal is not one good product, but a value chain that performs reliably over time.
Led by Stephan Nell
Sans Silos is led by Stephan Nell, who has worked with every part of the South African wine value chain—including producers, bottlers, logistics partners, brand teams, technical teams, and international buyers.
Stephan’s approach combines formal training in systems thinking, design thinking, and business model innovation with years of lived experience inside real wine programs.
This combination shapes how opportunities are explored, partners engaged, and decisions framed: curiosity before conclusions, context before solutions.
Work With Us
Sans Silos works with a small number of teams who want clarity, strong partnership fit, and long-term performance from South African programs.
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Every Sans Silos engagement begins by building a shared understanding of the opportunity, the constraints, and the systems behind them. Before decisions are made — about products, partners, or investment — we take time to explore the problem space and the solution space together. This early work helps teams see what’s possible, what’s risky, and what truly matters.
Quick Opportunity & Supplier Scan
A short, structured engagement to surface better information early — exploring feasibility, constraints, and partner requirements so internal decisions are better informed. Often used to decide whether and how to proceed, before committing significant time or budget.Full Product & System Development
When the opportunity is confirmed, we extend the work across the full Sans Silos Flow™ — shaping the product, testing opportunity–partner fit, co-designing the system around it, and supporting delivery over time. Designed for long-term consistency, not one-off success.Targeted System Support
For programs that don’t require a full end-to-end engagement. We step in where it’s most useful — refining the opportunity, stress-testing partner fit, supporting delivery, or strengthening learning systems. Always grounded in an understanding of the wider system.Strategic Advisory
Independent thinking for teams managing ongoing South African portfolios — supporting forecasting, supplier strategy, risk exposure, and financial architecture without adding operational complexity. -
We are a product and system development partner for South African wine — built for clarity, alignment, and reliability.
We Work:
• between your category and portfolio strategy and the realities of South African production
• alongside your buying, technical, and brand teams
• in conversation with producers, bottlers, and key partnersYou hold the brand, the consumer insight, and the commercial decisions.
We hold the structure that connects those decisions to a system capable of delivering the product consistently.What We Hold
The Opportunity Space
We help ensure the brief reflects the real opportunity: category role, consumer insight, portfolio intent, timing, constraints, and feasibility — the foundation for shaping the right product.
2. Matching the opportunity to the right partners
We assess partners for capability, commercial structure, timing, incentives, and long-term fit — ensuring the opportunity and the supplier genuinely belong together.
3. The Project Spine
We ensure teams stay on the same page, with clarity around who needs to know what, when, and why.
This is the connective tissue that prevents gaps, delays, and misinterpretation.4. The Learning Loop
We capture and structure what each cycle teaches — strengthening the chain and improving performance
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What collaboration actually looks like
Meetings
Conversations are purposeful and documented. Sessions are recorded confidentially and summarised using secure transcription and AI summaries, so decisions, nuances, and open questions are captured accurately and shared clearly.
Shared Working Space
Each project is anchored in a living Notion document — holding the opportunity framing, decisions, assumptions, constraints, partner input, and next steps as the work unfolds.
This becomes the shared reference point across buying, brand, technical, and supply teams.
Supporting files and references are shared through secure, access-controlled folders linked to the project workspace.
Decision Clarity
Key decisions are captured in one place, with context. This reduces rework, prevents misinterpretation, and supports confident progress.
Working With Partners
Value chain partners are brought in with the right level of context at the right time — enabling them to engage thoughtfully and contribute in ways that fit both the opportunity and their own capabilities.
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To protect clarity and alignment:
Sans Silos does not invoice for wine, packaging, or production
Nothing passes through our books
Commercial relationships remain directly between you and your value-chain partners
Our role is to design, assemble, and support the value chain around your opportunity — holding alignment across relationships, decisions, and delivery as programs develop and scale.
We invoice for our services.
In longer-term engagements, fees may include a transparent, scale-linked component reflecting the ongoing work required as volume and complexity increase.This structure allows teams to start small, build confidence, and scale intentionally — while keeping incentives aligned across the system.
Get in Touch
Email:
partner@sanssilos.com
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